Hi! I’m Pedro MC Fernandes, a product designer in Lisbon, Portugal, dreaming about e-societies. I want to design interfaces that help people embrace technology, evolve, express creatively, and live better lives. Jump to contacts or keep reading about the work I do.
I love intuitive products, but they are hard to find because the right conditions must be met to create them. Since 2007, I have developed processes, workflows, and systems that help teams design better products.
Research Operations 
Design Systems 
Accessibility 
Workflow Optimization I like how design allows creation and deconstruction of ideas to push innovation. I rely on research and evidence to help spark ideas and, through trial and error, use data as guardrails for the wildest experiments.
Insight Gathering 
Problem Framing 
Benchmarking 
User Research 
Usability Testing Experimentation is beautiful, it can lead us to unexpected but positive paths. I work on sketching, unfolding, breaking ideas down, chopping them, refining, coding, and testing smaller or bigger prototypes. Then, step back to contemplate: could this make sense to another person?
User Flows 
User Experience Architecture 
Wireframing 
Design Vision 
Prototyping No one is an island. I aim for an inclusive and diversified view of the problems, the processes, and the solutions by onboarding more people to showcase and calling to critique, test, and share with the community.
Design Advocacy 
Critique 
Open-source Design