Author Archives: Pedro MC Fernandes

 

Start with why I’m stealing Simon Sinek’s for this one; start with why. It’s a generic catchphrase, but it’s an excellent action point for an important question; why are we doing this? Why do we engage in creating a solution for this problem? Scientifically we should begin by asking questions. In the design practice, asking …

 

Design has witnessed a tremendous transformation in the last decades. Computation and digital technology caused a quake in how we live our lives and transform our habitat. We design incredible new technology artefacts, but with a hefty price tag for our planet. It’s mandatory to be food for design thought. Design comes a long way, …